Oz Dog Sports Brand Standards
Official graphic and technical standards for Oz Dog Sports. Grounded in Australian scent work trial regulations, working dog gear utility, and authentic handler trust.
The Oz Dog Sports mark combines an active working dog silhouette with dual kinetic color splashes and bold industrial wordmark typography.
| Element | Specification | Operational Significance |
|---|---|---|
| Canine Silhouette | Solid White (#FFFFFF), active forward search stride | Represents detection drive, indication posture, and agility in trial competition. |
| Left Splash Component | Scent Blue (#018CF1), angular dispersion |
Denotes regulatory compliance (ANKC/ACSW), scent plume mechanics, and detection focus. |
| Right Splash Component | Field Orange (#FF8A03), energetic dispersal |
Denotes high-visibility trial markers, handler safety, and high-drive toy rewards. |
| Primary Wordmark | Heavy industrial grotesque in solid white (#FFFFFF) | Maximum legibility at distance across trial grounds, shipping cartons, and club banners. |
To protect legibility and visual authority across digital and physical applications, the emblem must maintain disciplined spatial isolation.
A minimum clear area of 1X must be preserved on all four sides of the emblem lockup. No typography, borders, or secondary brandmarks may intrude into this exclusion zone.
Because the brand typography is solid white, the emblem must never be placed directly onto white, cream, or light grey grounds without an enclosed dark container (Field Navy #0C1524).
Do not recolor, outline, replace, or alter the tracking of the "OZ DOG SPORTS" wordmark. The relationship between canine silhouette and lettering is locked.
Do not skew, horizontally stretch, rotate, or compress the emblem. Scale proportionally at all times using locked 1:1 aspect ratios.
Do not apply drop shadows, outer glows, embossing, bevels, or gradient overlays. The brand operates with high-contrast, flat, utility graphics.
The palette is derived directly from working trial grounds, high-visibility field markers, and canine detection equipment.
Prohibition of Multi-Colored Headlines: Headings must always be set in a single, authoritative ink tone (solid #0C1524 on light grounds, or solid #FFFFFF on dark surfaces). Highlighting individual words in rainbow colors (e.g. orange and blue spans within the same title) is strictly forbidden across all brand collateral.
Oz Dog Sports pairs Archivo, a muscular, upright grotesque, with Space Grotesk for technical trial specifications and batch data.
Engineered to Australian canine sporting regulations. Oz Dog Sports manufactures scent work target odours, magnetic hide vessels, and heavy-duty Biothane working lines for ANKC trial competitors, club instructors, and professional working dog handlers.
Design specifications for physical gear, target odour packaging, and competition hide vessels manufactured under the Oz Dog Sports name.
Magnetic Hide Vessels
CNC-machined aluminium hide vessels with perforated scent diffusion lids and embedded rare-earth magnets.
- Material: 6061-T6 Aluminium
- Magnet Grade: N52 Neodymium (5.2kg pull)
- Branding: Laser Etched Emblem Base
- Compliance: ANKC Scent Work Rules
Target Odour Bottles
Pharmaceutical amber glass bottles protecting 100% pure target essential oils from ultraviolet breakdown.
- Glass: Type III Amber Dropper
- Closure: Phenolic Matte Black Cap
- Label: Oil-Resistant Matte Synthetic
- Odours: Birch, Anise, Clove, Cypress
Biothane Long Lines
Heavy-duty waterproof tracking lines engineered for wet grass, burrs, and high-drive scent work searches.
- Webbing: Beta 520 Biothane (20mm)
- Hardware: Solid Brass Trigger Snap
- Break Strength: 450 kg Minimum
- Marking: Debossed Logo at Handle
The complete user interface system for the Oz Dog Sports Shopify storefront. Every component is displayed below in its live, high-contrast, tactile production state.
06.1 Storefront Masthead Architecture
Components: Announcement Bar, Main Navigation, Discipline Subnav
#0C1524) provides mandatory 100% optical contrast for white wordmark typography across all digital storefront pages.
06.2 Action Buttons & Micro-Interactions
States: Default, Hover, Active, Disabled, Steppers06.3 Product Cards & E-Commerce Grid
Components: Product Cards, Star Ratings, Variant PickersAluminium Hide Vessels with N52 Magnets
Pure Birch Essential Oil (10ml Trial Dropper)
Waterproof 10m Biothane Tracking Line
06.4 Equipment Labelling & Odour Identification
Components: Physical Cap Dot System, Bottle Specimen, Typographic StatusIn competition and club training, target odours must never be cross-contaminated. Oz Dog Sports utilizes physical high-contrast vinyl cap dots directly on matte black phenolic caps to identify hides instantly in the field.
Eliminates generic SaaS pastel pills. E-commerce stock availability and regulatory certification are rendered with quiet, high-density typographic status lines and sharp monochrome technical stamps.
06.5 Form Controls, Filters & Shipping Meter
Components: Inputs, Variant Selectors, Shipping Progress- Scent Work & Detection Equipment (34)
- ANKC Target Odours & Dilutions (12)
- Biothane Tracking Long Lines (8)
- High-Drive Bite & Reward Tugs (16)
- Club Trial Equipment & Box Sets (6)
06.6 Trust Bar & Product Perks (`oz-product-perks`)
Components: 4-Pillar Competitor Trust GridANKC Spec Compliant
Scent vessels and odours engineered to official Australian competition rules.
NSW Same-Day Dispatch
Orders placed before 1:00pm AEST dispatched same business day.
Field Tested Equipment
Heavy-duty hardware rigorously tested on grass, gravel, and wet search areas.
Club Bulk Supply
Official equipment supplier for canine clubs and licensed judges across Australia.
06.7 Interactive FAQ & Technical Accordion (`oz-faq`)
Components: Expandable Information Drawers with Active JS Toggle06.8 Slide-Out Cart Drawer (`cart-drawer`)
Components: Mini-Cart Line Items, Quantity Steppers, Checkout TriggerTaxes and shipping calculated at checkout.
06.9 Storefront Footer Architecture (`footer.liquid`)
Components: Navigation Columns, Regulatory Disclosures, Payment BadgesOfficial production files for digital developers, signmakers, print shops, and club event programs.
:root {
/* Brand Chromatic Tokens */
--color-ods-navy: #0C1524;
--color-ods-navy-surface: #132035;
--color-ods-orange: #FF8A03;
--color-ods-orange-hover: #E67A00;
--color-ods-blue: #018CF1;
--color-ods-linen: #F8F7F3;
--color-ods-border: #DCD6C9;
/* Target Odour Chromatic Codes */
--color-odour-birch: #D97706;
--color-odour-anise: #4338CA;
--color-odour-clove: #B91C1C;
--color-odour-cypress: #047857;
/* Typography Tokens */
--font-ods-display: 'Archivo', sans-serif;
--font-ods-mono: 'Space Grotesk', monospace;
/* Button Radii (Flat / Industrial) */
--radius-ods-btn: 2px;
}